Jerry Mander

70 Ads to Save the World: An Illustrated Memoir of Social Change Jerry Mander

Since its inception, advertising has remained one of the most powerful commercial tools ever created. By employing psychological insights originally developed by Freud, the field has deeply and thoroughly infiltrated the consumer psyche, shaping views on what to buy, find attractive, and deem valuable, for better or worse. 70 Ads offers us a detailed, entertaining, and authoritative account regarding both the virtues and pitfalls of modern advertising through the personal journey of advertising specialist Jerry Mander. With the help of real-world ads, this illustrated memoir chronicles Mander's experiences in the world of commercial advertising, where he worked with some of the most talented and successful designers of his time and went on to establish one of the first non-profit ad agencies in the world. At this agency, Mander was better able to align his ethical and creative vision to fight for his ideals. "Why should advertising only serve the interests of those with money and power?" Mander asks us. In 70 Ads, we learn how this service looked and felt in the latter half of the 20th century, and how it might look and feel in a future where we harness advertising to create a more just, regenerative, and creative society.