Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing - Arch Woodside - Books - Bloomsbury Publishing Plc - 9780899309842 - August 20, 1996
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Arch Woodside
Measuring the Effectiveness of Image and Linkage Advertising: The Nitty-Gritty of Maxi-Marketing

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Dr. Woodside picks up where other books on maxi-marketing leave off, to prove that the effectiveness of image and linkage advertising can be measured, and to show advertising professionals how to do it.

280 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 20, 1996
ISBN13 9780899309842
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 152 × 229 × 19 mm   ·   521 g
Language English  

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