Promotional Feats: The Role of Planned Events in the Marketing Communications Mix - Eric J. Soares - Books - Bloomsbury Publishing Plc - 9780899305158 - August 30, 1991
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Eric J. Soares
Promotional Feats: The Role of Planned Events in the Marketing Communications Mix

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In this volume, Eric Soares offers a lively and comprehensive treatment of promotional feats--publicity efforts that generate positive and extensive media exposure and thereby enhance sales.

240 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 30, 1991
ISBN13 9780899305158
Publishers Bloomsbury Publishing Plc
Pages 240
Dimensions 152 × 229 × 17 mm   ·   557 g
Language English  

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