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Practical Strategic Planning: A Guide and Manual for Line Managers Willliam P. Anthony
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Practical Strategic Planning: A Guide and Manual for Line Managers
Willliam P. Anthony
Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan.
217 pages
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