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The Psychology of Consumer Behavior
Brian Mullen
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
230 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 1990 |
| ISBN13 | 9780898598575 |
| Publishers | Taylor & Francis Inc |
| Pages | 230 |
| Dimensions | 150 × 220 × 20 mm · 590 g |
| Language | English |
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