Ice to the Eskimos: How to Market a Product Nobody Wants - Jon Spoelstra - Books - HarperCollins Publishers Inc - 9780887308512 - May 29, 1997
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Jon Spoelstra
Ice to the Eskimos: How to Market a Product Nobody Wants 1st edition

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What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be.

288 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 29, 1997
Original release date 2011
ISBN13 9780887308512
Publishers HarperCollins Publishers Inc
Pages 288
Dimensions 140 × 210 × 25 mm   ·   371 g
Language English  

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