Putting on Appearances: Gender and Advertising - Women in the Political Economy - Diane Barthel - Books - Temple University Press,U.S. - 9780877226611 - August 14, 1989
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Diane Barthel
Putting on Appearances: Gender and Advertising - Women in the Political Economy

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Reveals the previously overlooked and underestimated depth of cultural meaning behind contemporary American advertising. Focusing mainly on ads for beauty products directed at women, this book demonstrates how stereotypical gender identities are emphasized and how advertising itself creates a gendered relationship with the consumer.

232 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 14, 1989
ISBN13 9780877226611
Publishers Temple University Press,U.S.
Pages 277
Dimensions 143 × 210 × 18 mm   ·   306 g

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