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When Sparks Fly: Igniting Creativity in Groups - Bouncing Bugs Dorothy Leonard-Barton 1st edition
When Sparks Fly: Igniting Creativity in Groups - Bouncing Bugs
Dorothy Leonard-Barton
Managers assume that gifted individuals offer the quickest route to new ideas, yet most innovations spring from well-led group interactions. This text focuses on groups of people who may not fit in the stereotype of right-brained "creatives", and offers strategies for generating the right dynamics.
242 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 30, 1999 |
| ISBN13 | 9780875848655 |
| Publishers | Harvard Business Review Press |
| Pages | 242 |
| Dimensions | 162 × 241 × 25 mm · 544 g |
| Language | English |
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