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Rejuvenating the Mature Business: the Competitive Challenge Charles Baden-fuller
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Rejuvenating the Mature Business: the Competitive Challenge
Charles Baden-fuller
Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g
281 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 1994 |
| ISBN13 | 9780875844763 |
| Publishers | Harvard Business Review Press |
| Pages | 281 |
| Dimensions | 165 × 248 × 32 mm · 630 g |
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