Tell your friends about this item:
Concurrent Marketing: Integrating Product, Sales and Service Frank V. Cespedes
Do you have a profile? Log in
Get notified about new Frank V. Cespedes releases
Our customers say:
Add to your iMusic wish list
Concurrent Marketing: Integrating Product, Sales and Service
Frank V. Cespedes
This text demonstrates why today's competitive environment demands a new approach to marketing, in which sales take on increased strategic significance. It shows companies how to realign a range of internal structures, and presents new ideas on the nature of selling.
240 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 1, 1995 |
| ISBN13 | 9780875844442 |
| Publishers | Harvard Business Review Press |
| Pages | 240 |
| Dimensions | 155 × 235 × 29 mm · 648 g |
More by Frank V. Cespedes
Show all
More from the same publisher
![Cover for Michael D. Watkins · The First 90 Days, Newly Revised and Updated: Proven Strategies for Getting Up to Speed Faster and Smarter (Hardcover Book) [Revised edition] (2027)](https://imusic.b-cdn.net/images/item/original/859/9781647822859.jpg?michael-d-watkins-2027-the-first-90-days-newly-revised-and-updated-proven-strategies-for-getting-up-to-speed-faster-and-smarter-hardcover-book&class=scaled&v=1645561406)
![Cover for W. Chan Kim · Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Hardcover Book) [Enhanced edition] (2026)](https://imusic.b-cdn.net/images/item/original/087/9798892793087.jpg?w-chan-kim-2026-blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover-book&class=scaled&v=1777031524)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Artificial Intelligence - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/820/9798892792820.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-artificial-intelligence-hbr-s-10-must-reads-paperback-book&class=scaled&v=1768847129)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Leading Digital Transformation, Updated and Expanded (featuring "Discovery-Driven Digital Transformation" by Rita McGrath and Ryan McManus) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/929/9798892792929.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-leading-digital-transformation-updated-and-expanded-featuring-discovery-driven-digital-transformation-by-rita-mcgrath-and-ryan-mcmanus-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Building a Great Culture, Updated and Expanded (featuring "What People Get Wrong About Psychological Safety" by Amy C. Edmondson and Michaela J. Kerrissey) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/967/9798892792967.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-building-a-great-culture-updated-and-expanded-featuring-what-people-get-wrong-about-psychological-safety-by-amy-c-edmondson-and-michaela-j-kerrissey-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/981/9798892792981.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-communication-updated-and-expanded-featuring-the-surprising-power-of-questions-by-alison-wood-brooks-and-leslie-k-john-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Decision-Making, Updated and Expanded (featuring "The Irreplaceable Value of Human Decision-Making in the Age of AI" by Martin Reeves, Mihnea Moldoveanu, and Adam Job) - HBR's 10 Must Reads (Paperback Book) [Updated and Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/001/9798892793001.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-decision-making-updated-and-expanded-featuring-the-irreplaceable-value-of-human-decision-making-in-the-age-of-ai-by-martin-reeves-mihnea-moldoveanu-and-adam-job-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
![Cover for Harvard Business Review · HBR's 10 Must Reads on Innovation, Updated & Expanded (featuring "What Is Disruptive Innovation?" by Clayton M. Christensen, Michael E. Raynor, and Rory McDonald) - HBR's 10 Must Reads (Paperback Book) [Updated & Expanded edition] (2026)](https://imusic.b-cdn.net/images/item/original/025/9798892793025.jpg?harvard-business-review-2026-hbr-s-10-must-reads-on-innovation-updated-expanded-featuring-what-is-disruptive-innovation-by-clayton-m-christensen-michael-e-raynor-and-rory-mcdonald-hbr-s-10-must-reads-paperback-book&class=scaled&v=1762798948)
See all of Frank V. Cespedes ( e.g. Hardcover Book )