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Creating Corporate Venturing: New Businesses within the Firm Ian C. MacMillan
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Creating Corporate Venturing: New Businesses within the Firm
Ian C. MacMillan
One of the ways to revitalize established firms is through internal corporate venturing. Recognizing that traditional management principles are often at odds with innovation, this work addresses the problems of corporations whose policies and procedures discourage entrepreneurial effort.
270 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | 1993 |
| ISBN13 | 9780875843216 |
| Publishers | Harvard Business Review Press |
| Pages | 270 |
| Dimensions | 150 × 220 × 20 mm · 631 g (Weight (estimated)) |
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