Managing Today's Public Library: Blueprint for Change - Darlene E. Weingand - Books - Bloomsbury Publishing Plc - 9780872878075 - March 15, 1994
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Darlene E. Weingand
Managing Today's Public Library: Blueprint for Change

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Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

180 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 15, 1994
ISBN13 9780872878075
Publishers Bloomsbury Publishing Plc
Pages 185
Dimensions 236 × 161 × 19 mm   ·   430 g
Language English  

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