Pharmaceutical Marketing: Strategy and Cases - Mickey C. Smith - Books - Taylor & Francis Inc - 9780866568616 - October 24, 1991
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Mickey C. Smith
Pharmaceutical Marketing: Strategy and Cases 1st edition

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In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies.

440 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 24, 1991
ISBN13 9780866568616
Publishers Taylor & Francis Inc
Pages 440
Dimensions 239 × 162 × 31 mm   ·   762 g
Language English  

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