How To Write a Marketing Plan for Health Care Organizations - William Winston - Books - Taylor & Francis Inc - 9780866564502 - 1985
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William Winston
How To Write a Marketing Plan for Health Care Organizations 1st edition

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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.

184 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released 1985
ISBN13 9780866564502
Publishers Taylor & Francis Inc
Pages 184
Dimensions 150 × 220 × 20 mm   ·   500 g
Language English  

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