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Fostering Sustainable Behavior, Third Edition: An Introduction to Community-Based Social Marketing
Doug McKenzie-Mohr
We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change.
288 pages, black & white illustrations, black & white line drawings, charts
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 1, 2011 |
| ISBN13 | 9780865716421 |
| Publishers | New Society Publishers |
| Pages | 192 |
| Dimensions | 190 × 227 × 12 mm · 382 g |
| Language | English |
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