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Handbook Of Research On Distribution Channels (Research Handbooks In Business An Charles A. Ingene
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Handbook Of Research On Distribution Channels (Research Handbooks In Business An
Charles A. Ingene
Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. Channel management topics include value creation, interorganizational knowledge transfer, contract design, governance and control, and relationship management.
608 pages
| Media | Books Book |
| Released | February 22, 2019 |
| ISBN13 | 9780857938596 |
| Publishers | Edward Elgar Publishing Ltd |
| Pages | 608 |
| Dimensions | 169 × 244 × 36 mm · 1.15 kg |
| Language | English |
| Editor | Brown, James R. |
| Editor | Dant, Rajiv P. |
| Editor | Ingene, Charles A. |
