Transforming Type: New Directions in Kinetic Typography - Brownie, Barbara (University of Hertfordshire, UK) - Books - Bloomsbury Publishing PLC - 9780857856333 - February 12, 2015
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Brownie, Barbara (University of Hertfordshire, UK)
Transforming Type: New Directions in Kinetic Typography

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Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice.

128 pages, 16 colour and 24 b/w illus

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 12, 2015
Original release date 2014
ISBN13 9780857856333
Publishers Bloomsbury Publishing PLC
Pages 128
Dimensions 245 × 190 × 8 mm   ·   308 g
Language English  

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