Qualitative Consumer and Marketing Research - Russell W. Belk - Books - SAGE Publications Ltd - 9780857027665 - December 14, 2012
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Russell W. Belk
Qualitative Consumer and Marketing Research

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Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 14, 2012
ISBN13 9780857027665
Publishers SAGE Publications Ltd
Pages 240
Dimensions 170 × 242 × 18 mm   ·   560 g
Language English  

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