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Future-driven Library Marketing: Vision, Partnerships, Strategies
Darlene E. Weingand
This text combines library marketing strategies with future-driven planning tips. It teaches such skills as: making a futures screen using the Delphi method; identifying future products through scenario building; and using decision trees to determine distribution of library services.
144 pages, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 1998 |
| ISBN13 | 9780838907351 |
| Publishers | American Library Association |
| Pages | 144 |
| Dimensions | 153 × 230 × 11 mm · 285 g |
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