Media Management In The Age Of Giants - Herrick - Books - University of New Mexico Press - 9780826351630 - August 15, 2012
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Herrick
Media Management In The Age Of Giants 2 Revised edition

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This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

392 pages, illustrations

Media Books     Book
Released August 15, 2012
ISBN13 9780826351630
Publishers University of New Mexico Press
Pages 408
Dimensions 152 × 229 × 28 mm   ·   612 g

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