Branding Japanese Food: From Meibutsu to Washoku - Food in Asia and the Pacific - Katarzyna J. Cwiertka - Books - University of Hawai'i Press - 9780824889722 - January 31, 2021
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Katarzyna J. Cwiertka
Branding Japanese Food: From Meibutsu to Washoku - Food in Asia and the Pacific

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The first book in English on the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of “Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year” on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

202 pages, 10 colour, 33 black & white illustrations, 1 map

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2021
ISBN13 9780824889722
Publishers University of Hawai'i Press
Pages 202
Dimensions 200 × 228 × 20 mm   ·   318 g
Series Editor Ku, Robert Ji-Song
Series Editor Yano, Christine R.

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