Branding Japanese Food: From Meibutsu to Washoku - Food in Asia and the Pacific - Katarzyna J. Cwiertka - Books - University of Hawai'i Press - 9780824881221 - February 29, 2020
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Katarzyna J. Cwiertka
Branding Japanese Food: From Meibutsu to Washoku - Food in Asia and the Pacific

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Explores the use of food for the purpose of place branding in Japan. At the centre of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

194 pages, 10 colour, 33 black & white illustrations, 1 map

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 29, 2020
ISBN13 9780824881221
Publishers University of Hawai'i Press
Pages 194
Dimensions 158 × 236 × 24 mm   ·   446 g
Series Editor Ku, Robert Ji-Song
Series Editor Yano, Christine R.

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