Consumer Testing and Evaluation of Personal Care Products - Howard R. Moskowitz - Books - Taylor and Francis - 9780824793678 - September 13, 1995
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Howard R. Moskowitz
Consumer Testing and Evaluation of Personal Care Products 1st edition

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This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

512 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 13, 1995
ISBN13 9780824793678
Publishers Taylor and Francis
Pages 512
Dimensions 150 × 220 × 20 mm   ·   830 g
Language English  

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