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Swift Viewing: The Popular Life of Subliminal Influence Charles R. Acland
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Swift Viewing: The Popular Life of Subliminal Influence
Charles R. Acland
Looks back at the strange history of subliminal seduction: a theory first propagated in the late 1950s by marketing researcher James Vicary, who claimed that movie audiences bought more refreshments if advertising messages too quick to be noticed were inserted into movies.
336 pages, 58 illustrations, 1 table
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 2, 2012 |
| ISBN13 | 9780822349198 |
| Publishers | Duke University Press |
| Pages | 328 |
| Dimensions | 234 × 159 × 19 mm · 453 g |
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