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Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency Janice Williams Rutherford
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Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency
Janice Williams Rutherford
In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 1, 2017 |
| ISBN13 | 9780820352510 |
| Publishers | University of Georgia Press |
| Pages | 290 |
| Dimensions | 150 × 220 × 20 mm · 635 g |
| Language | English |
