Managing Market Relationships: Methodological and Empirical Insights - Adam Lindgreen - Books - Taylor & Francis Inc - 9780815390404 - November 20, 2017
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Adam Lindgreen
Managing Market Relationships: Methodological and Empirical Insights 1st edition

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Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

246 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 2017
ISBN13 9780815390404
Publishers Taylor & Francis Inc
Pages 246
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  

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