Political Marketing: Principles and Applications - Lees-Marshment, Jennifer (University of Dundee, UK) - Books - Taylor & Francis Inc - 9780815353201 - May 21, 2019
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Lees-Marshment, Jennifer (University of Dundee, UK)
Political Marketing: Principles and Applications 3rd edition

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Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the futur

266 pages, 11 Line drawings, black and white; 20 Tables, black and white; 11 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 21, 2019
ISBN13 9780815353201
Publishers Taylor & Francis Inc
Pages 266
Dimensions 252 × 181 × 25 mm   ·   642 g
Language English  

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