Heartland TV: Prime Time Television and the Struggle for U.S. Identity - Victoria E. Johnson - Books - New York University Press - 9780814742938 - 2008
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Victoria E. Johnson
Heartland TV: Prime Time Television and the Struggle for U.S. Identity

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The Midwest of popular imagination is a Heartland characterized by traditional cultural values and mass market dispositions. This book examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth.

272 pages, 7 illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2008
ISBN13 9780814742938
Publishers New York University Press
Pages 262
Dimensions 152 × 229 × 17 mm   ·   381 g
Language English  

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