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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards Koen Pauwels Special edition
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It's Not the Size of the Data - It's How You Use It: Smarter Marketing with Analytics and Dashboards
Koen Pauwels
Brand tracking, CRM programs, trade shows, online behavior tracking, satisfaction studies. Mounds of marketing metrics are generated across touchpoints and channels. This book explains step by step how to: gain crucial IT support; build a rock-solid database; select key leading performance indicators; and design the optimal dashboard layout.
240 pages, black & white illustrations, black & white tables, figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 26, 2014 |
| ISBN13 | 9780814433959 |
| Publishers | Amacom |
| Pages | 240 |
| Dimensions | 231 × 159 × 23 mm · 512 g |
