Marketing Analytics: Essential Tools for Data-Driven Decisions - Darden Business Series - Rajkumar Venkatesan - Books - University of Virginia Press - 9780813945156 - January 30, 2021
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Rajkumar Venkatesan
Marketing Analytics: Essential Tools for Data-Driven Decisions - Darden Business Series

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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s.

336 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 2021
ISBN13 9780813945156
Publishers University of Virginia Press
Pages 336
Dimensions 236 × 185 × 29 mm   ·   756 g

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