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Jimmy Carter and the Birth of the Marathon Media Campaign - Media and Public Affairs Amber Roessner
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Jimmy Carter and the Birth of the Marathon Media Campaign - Media and Public Affairs
Amber Roessner
Chronicles a change in the negotiation of political image-craft and the role it played in Jimmy Carter's meteoric rise to the presidency. Amber Roessner contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by image.
352 pages, 6 halftones
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 20, 2020 |
| ISBN13 | 9780807170793 |
| Publishers | Louisiana State University Press |
| Pages | 352 |
| Dimensions | 167 × 231 × 30 mm · 669 g |
| Series Editor | Mann, Robert |
