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Advertising to Children on TV: Content, Impact, and Regulation Barrie Gunter 1st edition
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Advertising to Children on TV: Content, Impact, and Regulation
Barrie Gunter
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
224 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 15, 2005 |
| ISBN13 | 9780805858303 |
| Publishers | Taylor & Francis Inc |
| Pages | 224 |
| Dimensions | 153 × 228 × 8 mm · 308 g |
| Language | English |
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