Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success - Raymond Pettit - Books - Taylor & Francis Inc - 9780805856538 - August 27, 2007
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Raymond Pettit
Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success 1st edition

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Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This title is intended for business executives looking for market strategy, consumer psychologists, teachers, students.

200 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 27, 2007
ISBN13 9780805856538
Publishers Taylor & Francis Inc
Pages 200
Dimensions 152 × 229 × 16 mm   ·   402 g
Language English  

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