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Handbook of Consumer Psychology - Marketing and Consumer Psychology Series Haugtvedt 1st edition
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Handbook of Consumer Psychology - Marketing and Consumer Psychology Series
Haugtvedt
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
1290 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 8, 2008 |
| ISBN13 | 9780805856033 |
| Publishers | Taylor & Francis Inc |
| Pages | 1296 |
| Dimensions | 183 × 262 × 65 mm · 2.02 kg |
| Language | English |
| Editor | Haugtvedt, Curtis P. (The Ohio State University, Columbus, USA) |
| Editor | Herr, Paul M. (University of Colorado at Boulder, USA) |
| Editor | Kardes, Frank R. (University of Cincinnati, USA) |
