Media Product Portfolios: Issues in Management of Multiple Products and Services - - Books - Taylor & Francis Inc - 9780805855890 - May 25, 2005
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Media Product Portfolios: Issues in Management of Multiple Products and Services 1st edition

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Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics,

272 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 25, 2005
ISBN13 9780805855890
Publishers Taylor & Francis Inc
Pages 272
Dimensions 152 × 229 × 20 mm   ·   660 g
Language English  
Editor Picard, Robert G.

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