Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series - John A. Fortunato - Books - Taylor & Francis Inc - 9780805847482 - April 19, 2005
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John A. Fortunato
Making Media Content: The Influence of Constituency Groups on Mass Media - Routledge Communication Series 1st edition

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Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of

224 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 19, 2005
ISBN13 9780805847482
Publishers Taylor & Francis Inc
Pages 496
Dimensions 152 × 229 × 19 mm   ·   472 g
Language English  

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