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Measuring Advertising Effectiveness William D. Wells 1st edition
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Measuring Advertising Effectiveness
William D. Wells
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
424 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 1, 1997 |
| ISBN13 | 9780805828122 |
| Publishers | Taylor & Francis Inc |
| Pages | 424 |
| Dimensions | 153 × 230 × 20 mm · 780 g |
| Language | English |
| Editor | Wells, William D. |
