Measuring Advertising Effectiveness - - Books - Taylor & Francis Inc - 9780805828122 - May 1, 1997
In case cover and title do not match, the title is correct

Measuring Advertising Effectiveness 1st edition

Price
HK$ 857
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 26 - Jun 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

424 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 1997
ISBN13 9780805828122
Publishers Taylor & Francis Inc
Pages 424
Dimensions 153 × 230 × 20 mm   ·   780 g
Language English  
Editor Wells, William D.