Measuring Advertising Effectiveness - William D Wells - Books - Taylor & Francis Inc - 9780805819014 - May 1, 1997
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William D Wells
Measuring Advertising Effectiveness 1st edition

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Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

424 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 1, 1997
ISBN13 9780805819014
Publishers Taylor & Francis Inc
Pages 418
Dimensions 152 × 229 × 28 mm   ·   940 g
Language English  
Editor Wells, William D.

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