Attention, Attitude, and Affect in Response To Advertising - - Books - Taylor & Francis Inc - 9780805807561 - October 1, 1993
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Attention, Attitude, and Affect in Response To Advertising 1st edition

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This volume presents issues in consumer psychology and advertising such as the relationship between gender differences, cortical organization and advertising; new approaches to old issues; and new applications of consumer psychology to other fields, such as examining health behaviour.

338 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 1993
ISBN13 9780805807561
Publishers Taylor & Francis Inc
Pages 338
Dimensions 150 × 220 × 20 mm   ·   589 g
Language English  
Editor Brock, Timothy C.
Editor Clark, Eddie M.

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