The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections - Routledge Communication Series - Holli A. Semetko - Books - Taylor & Francis Inc - 9780805806564 - December 1, 1990
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The Formation of Campaign Agendas: A Comparative Analysis of Party and Media Roles in Recent American and British Elections - Routledge Communication Series 1st edition


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This unusual volume seeks to accomplish three related goals:

* to assess the extent and limits of media power in election campaigns

* to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation

* to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas

In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.


216 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 1990
ISBN13 9780805806564
Publishers Taylor & Francis Inc
Pages 216
Dimensions 150 × 220 × 20 mm   ·   544 g
Language English  

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