Corporate Public Relations: A New Historical Perspective - Routledge Communication Series - Marvin N. Olasky - Books - Taylor & Francis Inc - 9780805800524 - July 1, 1987
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Corporate Public Relations: A New Historical Perspective - Routledge Communication Series 1st edition


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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.


192 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 1, 1987
ISBN13 9780805800524
Publishers Taylor & Francis Inc
Pages 190
Dimensions 150 × 220 × 20 mm   ·   476 g
Language English  

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