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Advertising in the News: Paid-for Content and the South African Print Media Adrian Hadland
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Advertising in the News: Paid-for Content and the South African Print Media
Adrian Hadland
The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising. This monograph looks at the range of strategies employed in the print sector to develop paid-for content.
76 pages, illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 19, 2007 |
| ISBN13 | 9780796921833 |
| Publishers | HSRC Press |
| Pages | 76 |
| Dimensions | 208 × 276 × 6 mm · 186 g |
