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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Michel Wedel 2nd ed. 2000 edition
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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing
Michel Wedel
The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
382 pages, biography
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