Creating Customer Value Through Strategic Marketing Planning: A Management Approach - Edwin J. Nijssen - Books - Springer - 9780792372721 - December 31, 2000
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Edwin J. Nijssen
Creating Customer Value Through Strategic Marketing Planning: A Management Approach 2001 edition

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This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.

152 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 31, 2000
ISBN13 9780792372721
Publishers Springer
Pages 152
Dimensions 164 × 236 × 17 mm   ·   362 g
Language English  
Editor Frambach, Ruud T.
Editor Nijssen, Edwin J.

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