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Marketing of Engineering Consultancy Services: A Global Perspective Pradeep Kumar Chatterjee
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Marketing of Engineering Consultancy Services: A Global Perspective
Pradeep Kumar Chatterjee
As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.
136 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 1, 2018 |
| Original release date | 2019 |
| ISBN13 | 9780791861837 |
| Publishers | American Society of Mechanical Engineers |
| Pages | 136 |
| Dimensions | 150 × 220 × 10 mm · 195 g |
| Language | English |
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