Campaigns and Political Marketing - Wayne Steger - Books - Taylor & Francis Inc - 9780789032102 - October 13, 2006
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Wayne Steger
Campaigns and Political Marketing 1st edition

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Discusses the political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text, a compilation of research, theory, and practical application, guides readers through the complexities of everyday political marketing and campaigning.

226 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 13, 2006
ISBN13 9780789032102
Publishers Taylor & Francis Inc
Pages 218
Dimensions 154 × 211 × 14 mm   ·   420 g
Language English  

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