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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics Mary-Lou Galician
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Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
Mary-Lou Galician
306 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 28, 2004 |
| ISBN13 | 9780789025340 |
| Publishers | Taylor & Francis Inc |
| Pages | 302 |
| Dimensions | 152 × 229 × 25 mm · 635 g |
