Current Issues in Political Marketing - Jennifer Lees-Marshment - Books - Taylor & Francis Inc - 9780789024374 - May 12, 2006
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Jennifer Lees-Marshment
Current Issues in Political Marketing

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Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.

336 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 12, 2006
ISBN13 9780789024374
Publishers Taylor & Francis Inc
Pages 336
Dimensions 156 × 234 × 27 mm   ·   712 g
Editor Lees-marshment, Jennifer
Editor Wymer, Walter

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