The Marketing Research Guide - Stevens, Robert E (Southeastern Oklahoma State University, USA) - Books - Taylor & Francis Inc - 9780789024169 - November 18, 2005
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Stevens, Robert E (Southeastern Oklahoma State University, USA)
The Marketing Research Guide 2nd edition

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The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

446 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 18, 2005
ISBN13 9780789024169
Publishers Taylor & Francis Inc
Pages 442
Dimensions 150 × 220 × 20 mm   ·   834 g
Language English  

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